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How to lose money while running a restaurant or two.
Two experiences this week with overpopular restaurants have driven me to write this post.
The Vortex (L5P) is often packed, with hour+ waiting lines out the door in the cold. They have another location about 4 miles away that is often sparsely populated at the same times. Here's a crazy idea... Offer a % off their meal, or free parking, or something of similar value, for a party of 8+ to go to the other location. You are going to lose their business when they find out there's a 2 hour wait, why not salvage it?
The Majestic is also often packed, with faster moving lines out the door also in the cold. Tonight I arrived around 3AM to find a Fulton County Sheriff manning the door. I walked in, alone, to take a seat at the counter (which had 3-4 empty seats), and he told me to get to the back of the line. The line full of parties of 2-6. WTF? Majestic, you just lost a customer, probably for a substantial number of potential future visits, until I'm desperate enough to come back.
The Vortex (L5P) is often packed, with hour+ waiting lines out the door in the cold. They have another location about 4 miles away that is often sparsely populated at the same times. Here's a crazy idea... Offer a % off their meal, or free parking, or something of similar value, for a party of 8+ to go to the other location. You are going to lose their business when they find out there's a 2 hour wait, why not salvage it?
The Majestic is also often packed, with faster moving lines out the door also in the cold. Tonight I arrived around 3AM to find a Fulton County Sheriff manning the door. I walked in, alone, to take a seat at the counter (which had 3-4 empty seats), and he told me to get to the back of the line. The line full of parties of 2-6. WTF? Majestic, you just lost a customer, probably for a substantial number of potential future visits, until I'm desperate enough to come back.
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(seriously, there's a damn good reason for a cop to be at the door of the majestic at 3am; the apt building where I lived and sparr lives now is right near a grocery store referred to as Murder Kroger. Dead bodies are found there every year or two (3 were found during the 4 years I lived there, and it was called the Murder kroger BEFORE that. There's a working hotel (for yes, that variant of 'working') called the Clermont across the street (hasn't been a MURDER in the Clermont since 2001!). About 20% of Atlanta's crime happens in the 3/4 mile between Murder Kroger and Ponce and Highland, where the Majestic is.)
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And yeah Sparr the Midtown Vortex needs to do something about their parking situation. I prefer that location to the L5 one but it's $5 to park in the lot across the street so my friends rarely want to meet there.
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The door cop at the majestic is just lame.
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